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COURSE AT A GLANCE
The Brand Clarity course is a comprehensive, immersive process that will enable you to gain dazzling clarity around your brand. You will learn how to clarify your brand so that you can move forward with confidence and purpose. You will discover what sets your business apart and how to communicate it. You will maintain your competitive edge by reinvigorating your brand in a changing market. You will move forward with confidence as you are able to kickstart that project with intention. This course covers what you need to establish before you get to the visual elements of branding.
HOW THE BRAND CLARITY COURSE WILL HELP YOU
This course will help you gain clarity on what your business is, what it stands for, why people should pick you and precisely who you want to attract. Clarity will give you the ability to communicate persuasively, cohesively and compellingly with your clients. It also will give you the confidence to know what to say yes to.
WHAT YOU WILL LEARN
- How to clarify what your business is
- How to define the clients you really want to serve
- How to identify what sets you apart
- Welcome to Brand Clarity
- Clarity: The Foundation of a Brilliant Brand
- Getting the Most Out of This Course
- Copyright and Playing Fair
- Exercise: Your Starting Point
- Brand Clarity Blockers
- Finding Clarity: The Process
- Sketchbook Exercise: Inspiration Exploration
- Creative Exercise: Inspiration Exploration
EXPLORE AND EVALUATE
- Explore and Evaluate
- Welcome to Explore and Evaluate
- Journal Exercise: The Vision
- Creative Exercise: Mood Boarding the Vision
- Journal Exercise: What Do You Do?
- Creative Exercise: Exploring Your Offerings
- Journal Exercise: Reviewing Your Clients
- Journal Exercise: Exploring Your Story
- Creative Exercise: What Inspires You?
DISTIL AND DEFINE
- Distil and Define
- Pulling Everything Together
- Finding Your Magic
- Unlikely Sources of Magic
- Journal Exercise: Finding Your Space in the Market
CREATE A POWERFUL MUSE
- Create a Powerful Muse: The Key to Brand Clarity
- Creating a Powerful Client Muse
- The Muses in Action: Some Sample Muses
- Creative Exercise: Develop Your Muse(s)
- Your Magical Muse FAQs
- Staying on Message with Your Muse
DEEPEN YOUR UNDERSTANDING
- Deepen Your Understanding
- Deepening Your Understanding
- Defining the Essence of Your Brand
- Turn Potential Weaknesses into Strengths
- Sketchbook Exercise: Creatively Capture the Essence of Your Brand
- Exercise: An Immersive Brand Exploration
- The Brand Exploration Exercise
- Creative Exercise: This, or That…
- Journal Exercise: The Listening Project
- Creative Exercise: Revisiting Your Vision for Your Business
- Capturing Clarity
- Exercise: Create a Powerful Positioning Statement
- Exercise: Clarify Your Brand Objectives
- Creative Exercise: Devise a Call to Arms
- Almost There!
- Exercise: Create a Brand Clarity Document
- Create a Brand Clarity Document
THE FUTURE IS HERE
- You Made It!
- What Now?
WHO IS THIS COURSE FOR
Brand Clarity is for you if:
- You are launching a new business
- You want to rebrand your current offering
- You want to have your brand defined and set so that you feel confident
ABOUT THE COURSE CREATOR
The creator of the Brand Clarity course Fiona Humberstone is a best-selling author, Brand Consultant, Creative Director and founder of The Brand Stylist. Fiona’s goal is to give entrepreneurs the know-how and confidence to make smart decisions about their brands that support their commercial objectives and make doing business easier.
This course is self-paced with lifetime access.
Refunds for the Brand Clarity course are not available. You are encouraged to email Fiona if you are not sure if this course is the right fit for you.
ALSO BY THE BRAND STYLIST
- Brand Vision
- The Naming Masterclass
- Colour for Creatives
- Design for Go-Getters
- Elevate – for brand designers