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COURSE AT A GLANCE
Through this course you will learn how to scale your business reaching the point where you can charge more money in less time by designing offers that both you and your clients love. You will gain strategies to stop trading your hours for dollars and will be able to sell your highest value instead without recreating the wheel each time. You will create a lineup of value-based offerings that’ll help you scale and attract the right people to you on autopilot.
WHAT YOU WILL LEARN
- How to figure out what your dream clients really need using consumer psychology and detective work
- How to design offers your clients will love – you will learn a step-by-step method for creating offers that allow you to start building trust with your ideal clients from day one
- How to brand your expertise and get noticed by the right people – you will learn how to package and present your offerings for your potential clients in a clear, relevant and memorable way – setting you apart from your competition
- How to productize your service offerings – you will learn how to set boundaries and create a process that is repeatable for your services so that as you are becoming an expert you are not recreating the wheel for each client – making your business more profitable and making your clients happier
- How to create an amazing client experience that will turn clients into raving fans
- How to stop trading your hours for dollars and sell your highest value instead
WHAT YOU WILL GET
- Video tutorials (approx. 2 hours)
- Helpful resources and tools
- Bonus training
- The Challenges of Selling Services Online
- Glossary of Terms
- Download The Bullseye Offer Formula Workbook
UNDERSTANDING YOUR DREAM CLIENTS
- Who is it for?
- What do they Need?
- Your Clients’ Decision Making Process
DESIGNING YOUR OFFERS
- Creating a Value Ladder
- Rung #4: The Bullseye Offer Formula
- Rung #3: The Lead Offer Formula
- Rung #2: The Intro Offer Formula
- Rung #1: The Free Offer Formula
- Connecting the Dots
- Ladder Variations & Examples
- Upselling & Downselling
BRANDING YOUR SERVICES
- Branding Your Offers
- Your Unique Twist
- Refining Your Offers – Copy Formula Exercise
- Simple Description Recipe
- Service Offering FAQs
PRODUCTIZING YOUR SERVICES
- How to Productize Your Service
- Design an Amazing Client Experience
- Beta Clients
BONUS RESOURCES & TRAININGS
- Helpful Resources & Tools
- Bonus Training: Simple Welcome Document Using Google Docs & Hello Sign
- Bonus Training: Design Your Free & Intro Offers with Canva
ABOUT THE COURSE CREATOR
Taughnee Stone is a brand strategist and designer. She has over 17 years of experience as a solo business owner providing brand strategy and design services to clients all over the world. She has educational background in communications, conversion optimization, social media, search, content marketing and traffic acquisition.
Taughnee helps creatives and consultants get clarity about their brand and create systems to attract more clients they love doing the work they’re meant to be doing.
WHO THIS COURSE IS FOR
The Bullseye Offer Formula is designed for consultants, marketers, designers, developers, copywriters, virtual assistants, coaches or other service-based professionals who have some experience working with clients.
It could be a good fit for you if:
- You want to niche down, reposition, or establish location independence
- You plan to build digital products in the future as a way to build passive income
- You want to scale but you don’t want to build a team or an agency
- You’ve heard the buzz about “productized consulting” and “value ladders” but you’re not completely sure what those things mean or how to go about it
3 monthly payments of $99
30 day money back guarantee
The Bullseye Offer Formula is a self-paced online course with lifetime access.
- Break the Feast of Famine Challenge
- Brand Personality Exercise
- The Client Attraction Roadmap
- Value Ladder Planner
- How to Create a Client Attraction System Masterclass
ALSO BY ENDEAVOR CREATIVE
- The Client Machine: Win More Clients with Your Website (includes Google Analytics training)
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