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How to Become a Sleep Consultant: An Interview with Jayne Havens

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In this interview you will learn about how to become a sleep consultant and how to work from home with this well-paying career. 

One of the things that can be hardest about finding a work from home job for moms is trying to find a position with a flexible work schedule.

Working for someone else means that you are on their time. Trying to take care of your kids while being responsible to work on a set schedule and fulfilling strict deadlines means that there are times where one of those things is likely going to suffer. 

Working for yourself and being your own boss is a way to make sure that you are in charge of your time, enabling you to prioritize the things that are most important to you. 

However, finding a way to work for yourself can be quite challenging. That’s why I love so many of the opportunities that are now available online. With no experience, you can start a profitable brand new work from home career that you love and one that allows you to succeed at all things in your life.

One of my very favorite work from home opportunities is that of becoming a sleep consultant. It is one of the lesser known options but I believe it is truly one of the best for stay at home moms (and many others!)

how to become a sleep consultant

In this interview with Jayne Havens of Snooze Fest and the Center for Pediatric Sleep Management you will learn all about this very flexible, lucrative and meaningful opportunity.

Some of the questions answered in this interview include: 

What is a certified pediatric sleep consultant?

What does a sleep consultant do?

How to become a sleep consultant?

Who is this work from home career is suitable for?

How much does a sleep consultant make? 

What is a certified pediatric sleep consultant’s salary?

How do you get sleep consultant jobs?

And much more!

Below you will find the interview by audio and by text.

HOW TO BECOME A SLEEP CONSULTANT:
AN INTERVIEW WITH JAYNE HAVENS

CONTENTS show
how to become a sleep consultant

JAYNE HAVENS:
Certified Sleep Consultant and Creator of The Sleep Consultant Certification Course

Audio Interview with Jayne Havens:

0:25 JAYNE CAN YOU PLEASE TELL US A LITTLE ABOUT YOURSELF AND ABOUT YOUR WORK?

Sure, thank you so much for having me today. To tell you a little bit about myself and my work, I work from home as a sleep consultant. I support parents through the sleep training process and together we get their kids sleeping through the night. 

I work with families one-on-one guiding them through different methods of sleep training. I describe my approach as being very client-led. I work with clients in a way that feels comfortable for them and a pace that feels comfortable for them. And I provide my expertise, my guidance, a whole lot of support and accountability and over a two-week period we get their kids sleeping. 

1:25 ARE YOU A PARENT YOURSELF?

I am. I am a parent of two children. I have a 7 year old and a 3 year old. 

The reason I got into this business is because when my son, who is now 7, when he was born, I don’t want to say he was a horrible sleeper, but he was sleeping really well for a couple of months and then out of nowhere he started waking up pretty much every hour in the middle of the night. And just needing a pacifier or needing to be rocked back to sleep and my husband and I were going nuts. We were sleep deprived. We were miserable. We didn’t know what to do. 

So I sort of took it upon myself to read the entire internet and buy a bunch of books and figure out what I needed to do to get my son sleeping. And I figured it out. And I got him sleeping and then all my friends were jealous so they were reaching out to me to help them get their kids sleeping. So I helped them and then it turned into helping friends of friends and sort of just complete strangers. It sort of grew from there. It got to a certain point where years and years later I decided maybe I should take a certification course and do this professionally. So that’s really how it all started. 

2:48 WHAT MIGHT SOMEONE BE SURPRISED TO KNOW ABOUT YOU? 

So I don’t know if this is surprising but before I had kids I was in catering sales. So I worked for a big catering company and I catered weddings and bar mitzvahs and corporate holiday parties and graduation parties. So I’m very creative. I love pretty things. I love flowers. I love music. I love, sort of, the creative process. And I guess I have a bit of a sales background, which has come in handy for this business because, sure, what I do day to day is I support clients and I work with them one-on-one but I need to find people to work with, right? So, I’m comfortable networking and speaking, doing presentations, or just getting out there and getting my name out there. 

3:58 HOW HAS STARTING YOUR OWN BUSINESS AND BEING YOUR OWN BOSS CHANGED YOUR LIFE?

So, it’s been an incredibly rewarding experience for me. After I gave up catering, when my son was born, I was a stay at home mom for about six years and really my entire identity was wrapped up in my two children; what they wore, what they were eating, where they were taking a music or a gym class. That was literally my entire life for 6 years. 

And when I started this business, really, honestly, I was successful from my first month and it gave me so much, I had so much pride in what I was doing. I was really proud of myself. It gave me something else to work hard at and to love and be involved with. And it’s really just changed me as a whole, in a really amazing way, in a way that’s it’s really hard to articulate. 

I still consider myself to be a stay at home mom. I’m still around and with my kids all the time but the fact that I have this other project, this business, that is thriving and growing and constantly expanding, it’s just incredibly rewarding. 

And that’s actually one of the reasons for why I created my own certification course (The Sleep Consultant Certification Course) because what I realized was with this business has done for me is what so many parents, moms in particular, are looking for, right? They are looking for that unicorn, a job opportunity where they can wear their top knots and their yoga pants and carry their kids on their hip all day long and still have a job and still bring in money for the family and still feel like you’re doing something besides schlepping to and from Target.

“It gave me something else to work hard at and to love and be involved with. And it’s really just changed me as a whole, in a really amazing way, in a way that’s it’s really hard to articulate.” – Jayne Havens 

5:56 WHAT DOES A TYPICAL WORK DAY LOOK LIKE FOR YOU? IS THIS JOB SUITABLE FOR STAY AT HOME MOMS OR DADS WITH YOUNG CHILDREN AT HOME?

Yes, so, great question. My two kids happen to be in school full day. They’re both old enough to be in school plus my business has gotten to the point where I’m busy enough that it makes it easier for me if they are in school. 

That being said, at least my youngest was around when I started this business , and it’s a hundred percent the type of work that you can do with little kids around

A typical day for me, I guess I’ll just tell you what my day was like today. 

Everyday looks different, so you know, one day is not the same as the next. But this morning is getting ready. I typically wake up a little bit earlier than my kids and that’s an opportunity for me to check emails or just get myself ready for the day. Once my kids are up I am feeding them breakfast, getting them their bags packed and lunches in their backpacks and out the door for school. I dropped them off at school and then today I was at Trader Joe’s this morning and sprinkled in a couple phone calls. I had two calls with prospective clients and then two calls with current clients. And where else was I? I don’t know, I was running around like a crazy person all day, I was in Trader Joe’s, back at my house unloading groceries, on the phone. 

I try to leave a little bit of time every day for social media, both posting on social media and networking. I’m always connecting with people online and then I came to my parents’ house right now because their house is pretty and I figure why not do the interview at their house. So I’m at my parents house right now and I’m interviewing with you and then I actually have one more call scheduled with a family that’s beginning their two weeks with me tonight. So I have a call with them. And then I’m going to race back to pick my kids up from school. 

And the rest of the day, you know I really try, my kids get picked up around 4 o’clock, so from 4 until 7 or 8 o’clock when we’re winding down for bed I really try to be present with my kids, playing outside if the weather is nice, feeding them dinner, bath, books, all the stuff that parents do, right? 

So I really try to get all my work done in the middle of the day when they’re not around. That being said, I started this business when my daughter was still very young and it’s 100% the type of thing that you can do with kids around. 

A lot of people do this work as a part time job or maybe even just a side hustle to start. It doesn’t need to be a full time business the way that I have. And you make what you want of it. If you want to work super hard and all the time, then you work super hard and all the time. And if you want to just work 2 hours while your kid is napping in the middle of the day, then you work 2 hours while your kid is napping in the middle of the day. 

9:28 AND I GUESS IT WORKS WELL THAT MOST PARENTS WITH BABIES WHO NEED THE SLEEP CONSULTANT SERVICES FOR ARE AVAILABLE DURING THE DAY. SO EVENINGS AND WEEKENDS AREN’T THE ONLY TIMES WHEN YOU CAN CHAT WITH THEM?

Absolutely, absolutely. Exactly, as you said, my schedule really aligns with my clients’ schedules.

When I take a phone call with a prospective client and sort of outlining what it would look like for us to work together, I always make it clear that between 4 and 7ish I’m a little bit, like, off the radar. And they always respond with ‘oh, me too’. Nobody is looking for me during those hours because everybody is dealing with her own kids.

So it’s nice that my clients are really, sort of, living the same life with their hands full just like my hands are full and everybody seems to understand that if I’m doing something related to my kids that’s okay. I take calls, my daughter was just sick a week and half with the flu and a virus and whatever else and I took calls while she was parked on the couch. If she was asking me for Cheerios while I was on a call nobody ever batted an eye about that. 

It’s just sort of the type of business where everybody understands. 

10:46 HOW LONG IS A TYPICAL CALL WITH A CLIENT? IF YOU WERE TO HAVE A YOUNGER KID WHO IS A LITTLE BIT MORE NEEDY, HOW LONG DO YOU NEED TO MAKE SURE YOU’RE AVAILABLE FOR YOUR CLIENTS? 

So, the only time that I really get on the phone, today was a heavy phone day, but really the only time I get on the phone with people are to do a discovery call, really before they’ve hired me. It’s sort of like a very brief interview, to make sure that we’re a good fit to work together. I allow 30 minutes for those calls but typically they wrap up in 15 to 20. So, not too long. 

And then the only other time I always get on the phone with somebody is right before they’re about to implement a plan that I send them. So the way the process works is I have a discovery call, assuming they hire me. I put together a written plan for them. They read that plan. They schedule another call. We go over that plan during the call and then from that point on it’s all email and text mostly. 

Now, you can schedule, you can sort of structure your business in any way that you see fit. Some people don’t like to provide text message support. Some people want only to email their clients. I personally find it easier just to let my clients text me. It doesn’t bother me. 

So everybody really sets their businesses up differently. But I would say I have two phone calls with people over the course of my time with them. It’s email and text.

12:22 SO IF YOU HAVE A CLIENT FOR 2 WEEKS, THEN YOU’RE DONE WITH THEM, I CAN ASSUME THAT IT MIGHT BE A BIT TRICKY, SINCE IT’S SUCH A SHORT TIME, TO KEEP A FULL CLIENT LOAD ACCORDING TO WHAT YOU WANT. HOW EASY, HOW HARD IS IT FOR YOU TO FIND CLIENTS? WHAT METHODS DO YOU USE? 

So that’s a great question. I honestly have never had trouble. I think that there are just so many families out there that are tired and don’t know how to get their kids to sleep that it’s never been a problem. 

My very first month in business I had five clients on my roster, which when I first started my business I never intended to do this full time. I was a stay at home mom. I just wanted a little side hustle, something to do besides taking my kids everywhere. And I thought if I had between two and five clients a month I’d be thrilled. 

I wasn’t looking to have a big time job. And my very first month in business I had 5 clients. At the time, I thought I was really, really busy. Ever since I’ve had between 10 to 15 and now I’m more like 15 to 20. 

And it feels manageable because I manage my clients well. I set up expectations, I let them know what my availability is, I let them know when and how to contact me. And it doesn’t feel overwhelming.

As far as how to find my clients. I find clients in so many different ways. 

I would say at this point, mostly, business is coming in by way of referral. Past clients are sharing my name with friends and friends of friends. Or, people who know me who maybe haven’t worked with me as a sleep consultant, they just know me in life. Maybe, we went to college together. Maybe we went to summer camp together. Maybe my husband’s co-worker has heard of what I’m doing. People in my universe are sharing my name with their friends and family even if they haven’t worked with me personally. So that’s another good way that I get business. 

I, from time to time I’ll go speak in preschools to organize small groups of moms with babies. Or, I have an event coming up at a photographer’s studio where she is inviting about 10 moms and their little ones to come do like a mini photo session, where they are having their pictures taken and while they all wait I’m going to entertain them by answering all of their sleep questions. 

So just constantly making connections, getting myself out there, making sure that people know who I am and what I’m doing because I can’t be everywhere at once, whether it’s on the Internet or just in person, right? So the more people that know what I’m doing they can share what I’m up to and they can recommend me to friends or just other people that they know.

15:30 FOR SOMEONE WHO WERE TO START OUT IN THIS BUSINESS, IF THEY WERE TO STAY ‘OH, I WANT TO KIND OF DO IT PART TIME, 4 OR 5 CLIENTS PER EVERY TWO WEEKS’. HOW MANY HOURS IS ONE CLIENT GOING TO BE FOR THAT PERSON? I KNOW IT’S HARD TO CALCULATE IT, BUT ROUGH ESTIMATE?  

It’s so hard. I mean 99 times out of a 100 my clients are very, very manageable. 

I have that one discovery call which is 30 minutes at the most on the phone. Then they hire me. I write a sleep plan which takes me 45 minutes to an hour to probably write it and make sure it’s proofread and perfect. From that point I have one more phone call which is 30 minutes and then after that it’s just usually text message support. 

Every now and then a client will text me and say ‘hey, do you have time to get on the phone today?’ or ‘can we schedule a call before our two weeks is up?’. But other than, I would say, an hour on the phone total and 45 minutes to write the plan, the time commitment is texting, which I can fold my laundry while I text message my clients. I can, you know, be getting dinner on the table and respond to a text message. 

So I’m unable to multitask a lot of the time.

17:00 WHAT COULD SOMEONE WHO IS STARTING OUT EXPECT TO BE MAKING PER CLIENT. WHAT IS THE INCOME POTENTIAL YOU SEE AS A SLEEP CONSULTANT WHO WANTS TO WORK MORE?  

There’s a really wide range of what sleep consultants charge and I’m sure what their income is. 

I’m happy to share sort of where I started and more of a range for where I am now. When I first started my business I charged $425 for a two week consultation. I was averaging five to 10 or 12 clients a month when I first started. 

Now I am taking on 15 to 20 clients a month and I’m charging $495, call it $500 a month. So, you know, I’m bringing in $7500 to $10,000 a month with the workload that I have now. 

And it varies, and it really depends, like this past August we were away and everybody else is away too so I wasn’t really working so much cause I was away and people weren’t really worried about sleep cause they were travelling. 

But then, January I don’t know if it’s like a New Year’s resolution to get your kids sleeping, it’s January, what is it, we’re halfway through January and I already have thirteen or fourteen clients on my roster.

18:39 WITH THAT NUMBER OF CLIENTS, DOES IT FEEL FULL TIME FOR YOU? I KNOW YOU HAVE OTHER THINGS YOU ARE DOING WITH YOUR BUSINESS, BUT DO YOU FEEL IF YOU WERE JUST DOING THE SLEEP CONSULTING, WOULD THAT BE FULL TIME OR WOULD YOU EVEN BE ABLE TO ADD MORE?  

I think I’d probably be able to add more. 

The reason it feels so busy it’s just because I have a really full life in general. I don’t like to give up the other things that I’m doing. For example, I play mahjong with a bunch of friends on Tuesday mornings at my son’s preschool. We all sit around the table and for 2 or 2  1/2 hours we play mahjong. I don’t want to give that up so that means if I’m going to sit there and play a game with friends for 3 hours the rest of my day is going to feel a little bit hectic, right? 

So, it’s my choice to sort of leave in all of those things that I like to do. I like to meet friends for coffee or for lunch. When the weather’s nice sometimes I’ll play tennis with some friends. There all these things that I like to do that I did when I was a stay at home mom and my kids were in school part time and I still had some free time to myself. I still like to do all of those things. 

And because, I don’t know if it’s because I have a sales background, or I just can’t help myself but I’m always continuing to network and connect. Even though probably if I did none of that stuff my business would still thrive at this point because of the amount of referrals that I have coming in but it’s still in my nature to do it. I enjoy it. 

I love meeting new people and seeing how we can collaborate in our businesses. So that takes up time in a way that I guess it does lead to business down the road but it’s not an instant gratification type thing. 

20:24 HOW LONG DID IT TAKE YOU WITH YOUR BUSINESS TO FEEL LIKE YOU KIND OF HAD MOMENTUM GOING WHERE IT WAS MORE BY WORD OF MOUTH FOR GETTING REFERRALS.

Honestly, less than a year. 

20:37 WHAT ARE SOME THINGS THAT YOU LOVE ABOUT BEING A SLEEP CONSULTANT?

I love that in two weeks…people come to me at rock bottom, right? Like they’re exhausted, they’re depressed, they’re delirious, they’re feeling hopeless. And in two weeks I can totally change their life. People tell me all the time that I’ve literally saved their life. I can’t imagine. But it’s a really, really amazing feeling, in such a short period of time to make such a big difference in somebody’s life.

I also, from a selfish perspective, I love what it’s done for my life. It’s given me a sense of pride and a sense of accomplishment that I hadn’t really felt since leaving my former career. So, what it’s done for my family has been almost as rewarding or more rewarding than helping the people that I’m helping. It’s all fulfilling, if that makes sense. 

“I love that in two weeks…people come to me at rock bottom, right? Like they’re exhausted, they’re depressed, they’re delirious, they’re feeling hopeless. And in two weeks I can totally change their life. People tell me all the time that I’ve literally saved their life.” – Jayne Havens

21:43 WHAT INSPIRES YOU TO KEEP GOING? 

When I first started my business, I never would have imagined what it is today. So, that just sort of makes me want to keep plugging along because when I first started and I thought ‘oh, i’d have 2, 3, 4 clients and month then I’d be happy’. Then 3 months later I had 10 clients a month and then not long after that I decide what I actually want to do is help other people to get involved in this career and to mentor other women and certify other women to do this work. 

It all keeps snowballing in such a positive way. And I learn so much as I go and I just don’t want to stop because what I’m doing now is not even close to what I thought I was going to be doing when I started. It just keeps evolving and just keeps getting better and better.

22:38 WHAT WOULD YOU SAY IS ONE OF THE MOST HELPFUL THINGS THAT YOU’VE LEARNED ALONG THE WAY, THROUGH TRIAL AND ERROR, FAILURES, SUCCESSES? 

I guess one of the things that I’ve learned is that even your mistakes are okay, right? Because you can learn from them. 

I had to hire some people to help me along the way to get my business to where it is now. I’ve hired a couple of virtual assistants. I’ve hired some people to help me with the creation of the certification course (The Sleep Consultant Certification Course). Some of them have been stronger than others. Some of them I got along with really well from a personality standpoint but maybe their work wasn’t as strong. Some of them I didn’t really get along with but their work was amazing. Finding the right balance of people that you click with to support you in your business. 

Another thing that I’ve learned, maybe I already knew this, but I’m really seeing it in my business is that every single time that I’ve invested in myself I have levelled up my business significantly. 

So even down to when I first took that certification course it was an investment for me. I know people watching this are probably going to think ‘I don’t know if I can afford a certification course. I’d really love to do this. I don’t have the money for it’. Those thoughts go through everybody’s head, right? 

But when you invest in yourself then you’re sort of holding yourself accountable to really turn it up and do the work and make it happen, right? And when I invested in myself to take a certification course it really made me feel like I’m going to take this seriously and I’m going to make my money back and I did right away. 

Same thing in every single opportunity that I had to ever reinvest in myself and in my business, it’s always taken my business to the next level in a way that I could have really imagined. 

I guess that was an awesome learning experience and I have to keep reminding myself of that because it’s always a big step to throw money at your business and say ‘I’m going to invest in this, this feels like a lot of money’ but every time I’ve ever done it I’ve never really regretted that decision.

24:58 IS THERE ANYTHING THAT YOU WOULD DO DIFFERENTLY IF YOU COULD START OVER AGAIN?

I guess, I don’t know, the only thing I can think of is, honestly, I wish I would have started, I wish I would have done this earlier. I first got the idea in my head when my son was super young, when he was a baby, and I realized I was really good at this. I always thought I should charge people for this, you know I’m really good at this. And I didn’t for years and years and years…I helped people and enjoyed it. I wish I would have just bit the bullet and done it years ago. That’s really my only regret. Otherwise, it’s been a really awesome experience.

25:40 WHAT KIND OF PERSONALITY TRAITS, CHARACTERISTICS AND EXPERIENCES MAKES FOR A GOOD SLEEP CONSULTANT? 

I think experience is relevant. I’ve had a couple people reach out to me that want to do this work that don’t have their own children. I would never tell them not to do it but I do think that there’s something to be said for being a parent yourself and having gone through those early months where you’re up all night long and you’re exhausted and you’re not sure what to do and you don’t like hearing your child cry. 

All of those things I think are really important to have perspective and have compassion for your clients when they are going through it. 

My kids are a little older now, they sleep perfectly, but recently, when my daughter was sick and she was up in the middle of the night that gave me perspective. My clients call me because they’ve been up in the middle of the night for 8 months and I had two nights where my daughter had the flu and she was up sick and I was beside myself. 

But it gave me perspective and it reminded me of what my clients go through all the time. So I do think it’s valuable. It’s definitely a leg up if you have your own young children to do this work. 

And you sort of have to practice what you preach, right? If we’re teaching our clients how to get their children to sleep in their own crib or in their own bed and to fall asleep independently then you as a parent should also probably be doing that. If you’re kids are in your bed all night but you’re telling someone else to get their kids back into their beds that doesn’t feel as genuine. 

Not that it can’t be done but I think that it’s probably better if you practice what you preach, right? 

27:30 FOR A PARENT WHO HAS ALREADY MOVED PAST THAT STAGE WITH OLDER KIDS BUT HAS EXPERIENCED THE DIFFICULTIES IS THAT GOING TO BE SOMETHING THAT’S DIFFICULT FOR THEM BECAUSE THEY CAN’T ACTUALLY PRACTICE IT WITH THEIR BABIES?  

No. I think that’s fine. 

I actually have two students right now enrolled in my course (The Sleep Consultant Certification Course). One of them is grandparent and one of them just has grown children. Her kids, I believe, are in college or grown but I don’t think she’s a grandparent yet. 

One of them, who decided to take the course, is a Music Together instructor. She doesn’t have young babies at home but she has this whole network of parents who come to her for music classes and what she noticed is that they’re always talking about sleep, and how they were up all night or whatever is going, sleep regressions. She felt like she could use this course as a way to level up her own business and provide additional support to her customers. I thought that was an awesome idea. 

The other woman who is taking my course, who is a grandma, she is just incredibly knowledgeable in this stuff. I don’t know if she’s just interested in it or if she remembers it from when her kids were young. Now she’s a very involved grandparent and got her own little granddaughter sleeping at a young age. She’s just passionate about the subject. She’s very well read. We connected somewhere online probably in a Facebook group and hit it off just chatting and she was really enamoured with the business and just excited about it. I think she’s going to be great at it. 

And I think her business will look different than my business. She asked me if I go to pediatricians’ offices or OBGYN’s to connect with them about referring business. Honestly, that’s been on my list of things to do for two years and I just haven’t gotten to it and she would be great at that. So maybe she’s going to network and connect more in face-to-face than through social media and that’s okay. Her business will just look a little bit different. 

29:43 ESSENTIALLY SOMEBODY COULD DO THIS COMPLETELY REMOTELY. IF THEY LIVED A IN A TINY TOWN AND DIDN’T HAVE A LOT OF PEDIATRICIANS’ OFFICES, OR TONS OF FAMILIES, THAT’S NOT GOING TO LIMIT THEM?

No, not at all. 

I live in Baltimore, Maryland. Most of my clients are not in Baltimore. I have clients in most major cities across the country, many in New York, LA and in Chicago, some in Boston. I’ve had clients in Canada and one in Israel. 

I work with my clients completely remotely all over the world so you most certainly are not limited to your immediate neighbourhood, town, city, etc. 

30:26 IF SOMEONE IS INTERESTED IN BECOMING A SLEEP CONSULTANT, WHAT STEPS SHOULD THEY BE TAKING TO GET THEMSELVES IN THE BEST PLACE TO START OFF? 

So, obviously, I’m going to recommend that you take a certification course. 

All I can say is that I only know about my own certification course (The Sleep Consultant Certification Course) and the one that I took. I obviously would recommend my own. 

Just to tell you a little bit about a certification course, mine in particular is completely self-guided so if you decided that you did want to take my course you would sign on to enroll in the course and it would give you access to our portal. You would study at your pace. 

My course is mostly reading with some videos. You would take the course at your leisure, on your time frame. The course gives you the knowledge to work as a sleep consultant but it also gives you information on how to launch your own business. I know that that’s really overwhelming for some. I most certainly did not know how to do that when I started my own business. 

The course will give you information on how to set up your business legally, how to set up social media, how to start networking, all of those things. 

Once you decide to do it you just have to start telling people that you’re doing it so that they can tell people about you and you can start bringing in clients. 

32:02 WHAT KIND OF SUPPORT COMES WITH YOUR COURSE? HOW CAN STUDENTS GAIN CONFIDENCE?

I think that to some degree it just takes time and practice. 

When I first started my business I did offer to support some families for free just so that I could get my mojo going and I could get a routine going. I could figure out what worked and what didn’t. Not from a sleep training perspective but from a business perspective. 

I needed to learn how to manage my time on phone calls. I needed to learn how to structure those phone calls. At this point in my career I know exactly how my discovery calls sound. They sound the same every single time. If my 7 year old is sitting in the room with me he’ll start saying what I’m going to say cause I have a routine. 

I probably did 8 to 10 freebies before I really started charging in my business. It helped me to get my flow. It also gave me confidence when those families had success that made me feel really great and then they shared my name was friends and that was the start of how my business really got rolling.

If you decide to enroll in my course, you will have access to our community Facebook group  which is a closed group just for students and graduates of the course. It’s an environment where you can come on and ask questions. Whether it’s questions while you’re taking the course and something seems unclear or confusing. Or, after you’ve graduated the course and you have your first client and you’re not really quite sure how to handle it you can pop into the Facebook group to ask questions. My goal is for the group to be a collaborative environment, not just a place where I’m there answering questions but where my other graduates of the course are there to provide support for the newer sleep consultants and everybody just learns from one another. I hope that everybody will give just as much as they take so that it’s a really supportive, wonderful environment.

34:36 HOW LONG WOULD IT TYPICALLY TAKE SOMEONE FROM BEGINNING THE COURSE TO HAVING THEIR BUSINESS SET UP?  

So that’s really hard to say because I think it really depends on how much time you really put into it. Because it’s self-guided it’s hard to say how long it will take somebody. 

I think that if it’s a young mom with two little kids at home taking this course and she really only has time to log in after the kids are asleep, if she were to log in every weeknight after the kids are in bed, I think it would take probably two months to get through it. 

But it’s hard to say because some people take this course who are working full time. They get home and they’re exhausted and they don’t want to log in to a course afterwards so they’re moving a little bit slower. 

It really depends on how motivated and how anxious you are to get to the finish line to get your business up and running. I think like 6 weeks to two months spending an hour or so, maybe 2 hours, a night… that’s my guess. 

35:48 IS THERE ANYTHING ELSE THAT MAKES YOUR COURSE STAND OUT FROM THE CROWD?

I guess mine is different because you get me, right? So that’s how mine is different. 

If you take my course you get my support. I want my students to be successful. The whole reason I started this is because of the way that my business made me feel and what I did for my family. I want to do that for other families. 

Just like I support families through the sleep training process, now I’m supporting families through getting these mom’s up and running with their own businesses.  

Several of my students in my course are former clients of mine so I think that that speaks to the level of trust that they have in me. They knew that I took good care of them when they were stressed and not sleeping and I’m going to take good care of them to get their new businesses off the ground. 

I say to all of my students I can’t do the work for you, I can’t find you all of your clients but I can tell you exactly what to do and if you put the work in then I see no reason for why you can’t be successful.

37:05 DO YOU HAVE A COURSE TEASER THAT YOU CAN GIVE? WHAT’S ONE OF YOUR BEST TIPS?

I have an eBook which is basically all about how to become a sleep consultant. It walks you through all of the steps. 

Grab your free eBook on becoming a sleep consultant here.

If you’re a parent that’s in the throes of trying to figure out how to get your own kids to sleep I have an amazing little sleep chart that I love to share that outlines babies age by month and how much they should sleep both during the day and overnight, how many naps they should take. I’m happy to share that as well. (You can access that through emailing Jayne at jayne@thesnoozefest.com)

38:17 WHAT IS YOUR ADVICE FOR ANYONE CONSIDERING PURSUING THIS CAREER CHOICE?

I guess my advice is that if you’re going to do it, it should be something that you’re passionate about. 

This is the job that was right for me. This is the work that was right for me, for my family. It’s what I love. It’s what I’m good at. There’s that age old saying ‘do what you love, love what you do’ which I always thought was a little corny but then I started doing that and now I believe it. 

If you’ve been listening to this interview and you have butterflies in your stomach cause you’re like ‘wow, I totally could do this, this is right up my alley’ then maybe this is for you and I would love to have you enrolled in my course

“I guess my advice is that if you’re going to do it, it should be something that you’re passionate about.” – Jayne Havens

38:59 WHAT HAS BEEN YOUR BEST BUSINESS GROWTH STRATEGY THAT YOU’VE USED?

Honestly, the support of my existing network. 

I’ve used social media, mainly Instagram to really keep my existing network up to date with all things going on with my business. I have found that if I can keep my audience entertained and my audience is people that know me. I don’t have an Instagram following of 15,000 people. My Instagram account is like 1400 people. I would say half of them at least know me personally. I keep them engaged and entertained. They like to hear about all my babies that are sleeping through the night. They like to hear about all of my success stories and even some things where we struggle a little bit. 

When I am constantly staying in front of people who already know me then they are reminded to share my name with their friends and family members and their extended network. And that has really gone a long way. 

And also giving more than I take from community environments, whether that be on social media or in person. I find that when somebody asks a question rather than saying ‘I’m a sleep consultant, I can help you if you hire me’, I actually give them the answer. I tell them if they’d like support through the process they can hire me. That builds trust and makes them realize that I’m somebody worth working with.

40:43 SO THAT KIND OF ANSWERS THE QUESTION OF WHAT YOUR BEST MARKETING TIP IS AS WELL.

Yeah, exactly, I guess maybe it just comes naturally to me so I don’t think of it so much as marketing but I guess that is what it is. It’s just connecting with people, providing value. 

I’ve never paid for advertising in my business. I’ve never done really done paid Facebook ads or Instagram ads. Maybe when I first launched my business I tried because I had no idea what I was doing. I just tried it but I’ve never really had a paid advertising campaign in my business. 

I’ve always just shared what I know and shared what I’m doing and allowed people into my life. My kids get on my Insta Stories. I try to be an open book a little bit and people feel comfortable with me and then when they are struggling they know who to reach out to.

41:44 YOU HAVE A LOT OF THINGS ON YOUR PLATE, WHAT’S YOUR BEST PRODUCTIVITY TIP?

I don’t know. I fly by the seat of my pants. I don’t know the answer to that. I would say maybe making a list. It seems really basic but I keep a list in my iPhone Notes and if I can remember to check my list then that’s the best way to get everything done.

42:10 WHAT ABOUT HANDLING CRITICISM? I DON’T KNOW IF YOU’VE ENCOUNTERED THAT ALONG THE WAY BUT WHAT’S YOUR BEST ADVICE FOR IF THAT WERE TO HAPPEN?

I don’t know if I’ve encountered so much criticism. 

There’s definitely a camp out there…there’s a group of people out there who are very anti sleep training. They think that babies should be cuddled and held and nurtured always and no tears should be shed. And maybe lean towards the more attachment parenting style. That doesn’t necessarily always align with what I do in my work. 

The way I handle that is I personally strive to just support a mom wherever she needs support. If a mom is reaching out because they want their child to sleep through the night because their child is exhausted or maybe the parent is so exhausted that they can’t safely drive or function or carry on with their day, I want to support them through that. 

If a parent doesn’t want to implement any sort of sleep training because it doesn’t feel right for them or doesn’t align with their parenting style then no judgment. So I don’t judge them and I remind them not to judge moms who are choosing something different. 

We’re all, as parents, just doing the best that we can out there. We’re all doing what we think is best for our children and everybody makes different decisions based on the way their families operate and need to function. 

43:55 AS YOUR BUSINESS IS GROWING, HOW DO YOU PLAN AND SET YOUR GOALS AND DO YOU HAVE A PROCESS THAT YOU WOULD LIKE TO SHARE ABOUT THAT?

I don’t really have a process for goal setting. I just always have goals. 

Maybe I should have some sort of process but I don’t. This is going to sound cheesy but I just have a goal and then try to achieve it. It’s almost like if you believe it then it will happen or something like that. I don’t know. 

I work really hard to meet my goals. And if I don’t, that doesn’t mean that I didn’t succeed. There was still success. 

When my course first launched I set a goal for how many students I would have enrolled after the pre-sale. I was a few short but then a few more signed on the next week so I met my goal a week late so who cares, right? 

I don’t know, as long as you’re always working hard and and seeing forward motion that’s good enough for me. I try not to put crazy pressure on myself in my business. I always try to remind myself that just a couple of years ago I just had this idea to have a little side hustle so whatever I’m doing now is way bigger than whatever I thought it was going to be. I try to cut myself some slack whenever possible. 

45:30 NEAR THE BEGINNING WERE THERE TIMES WHERE YOU WERE SUPER FRUSTRATED WITH HOW IT WAS GOING?

Honestly, I didn’t have that experience. I really didn’t. 

I’m sure that that’s super common in businesses when people are first getting started. You have this dream that you’re going to start this business and all these clients are going to come to you and you’re going to have to have this big fancy new career and maybe it doesn’t always work out that way. 

In my experience, I I had more clients than I thought I was going to have from the beginning so I always just rolled with that and continued and tried to build momentum with my existing momentum and just kept chugging along.

“In my experience, I I had more clients than I thought I was going to have from the beginning so I always just rolled with that and continued and tried to build momentum with my existing momentum and just kept chugging along.” – Jayne Havens

46:13 IS THERE ANYTHING ELSE YOU WOULD LIKE TO SHARE ABOUT YOUR BUSINESS OR ABOUT YOUR COURSE? 

All the information will be linked with this video, right? 

My course is called the Center for Pediatric Sleep Management. If you are interested in taking this course I always offer an opportunity to hop on a phone call with me so that you can see if taking the course would be a good fit for you, if you have personal questions, how it would fit into your lifestyle, I’d be happy to do that. So you can always shoot me an email. I’m sure there will be a way for you to contact me via this post. 

Thanks for listening. This was fun.

CONCLUSION

Thanks so much to Jayne for taking the time to share about how she became a sleep consultant and her experience in the field. I really hope that many can benefit from the words spoken.

I don’t know about you but hearing Jayne’s story and journey makes me want to jump in and be a sleep consultant! I love that not only is it a work from home job you can do to provide for your own family but it is one that enables you to serve other families in such a way that is so valuable and life changing for them. I can certainly relate to how wonderful it would have been for someone to come alongside me to help me get my babies sleeping well in two weeks!

Along with the amazing impact being a sleep consultant can make, it is one of the highest paying work from home jobs or side businesses I have found. 

With Jayne’s information, I made a sleep consultant salary calculation by adding up the time she mentioned she spends with a client over a two week period. Assuming that there are two 30 minute phone calls, 1 hour of writing up a sleep plan, and 2 hours of texting scattered throughout the two week period (a very rough estimate), each client would be approximately 4 hours. Charging $495 for four hours of work allows you to make a sleep consultant salary of about $125 per hour. Sounds good to me!  

And not only that, but I have done some research and found other sleep consultants take on 30 to 40 clients per month on average leading to a potential sleep consultant salary of $240,000 per year.

Don’t forget you can sign up for Jayne’s free eBook about becoming a sleep consultant. And if you are ready to jump right and start with her training you can access her sleep consultant certification course here.

sleep consultant certification

If you don’t think this is the best fit for you and are still looking, feel free to check out other work from home job options that are great for moms at The Ultimate Guide to Finding the Best Work at Home Career for You.

If you liked this interview, please share it with your friends and on social media. Thanks!

how to become a sleep consultant

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